Who We Are
Connecting global farms to UAE markets with unmatched quality and reliability since our inception.
Your Trusted Partner in Fresh Produce
Fruit Point Trading LLC is a UAE-based importer and distributor specializing in premium fresh produce. We bridge the gap between global farms and local markets with an unwavering commitment to quality and freshness.
Based at Al Aweer Fruit Market in Dubai, we serve as a crucial link in the fresh produce supply chain, ensuring that the finest fruits and vegetables reach retailers, wholesalers, and food service providers across the UAE and GCC region.
Reliability at Every Step
From sourcing to delivery, we maintain the highest standards so you can focus on growing your business.
Certifications & Standards
HACCP Certified
Hazard Analysis & Critical Control Points
ISO 22000
Food Safety Management System
UAE Food Safety
Dubai Municipality Approved
GCC Compliant
Gulf Standards Organization
Our Core Values
The foundation of every relationship, every shipment, every promise we make.
Integrity First
We operate with complete transparency in pricing, sourcing, and compliance. Our partners always know exactly what they are getting.
Quality Obsession
Every SKU in our portfolio is vetted, tested, and certified. We never compromise on the standards that protect our partners and their customers.
Reliable Delivery
Our logistics infrastructure is built for consistency. 99.8% on-time delivery is not a target - it is our baseline.
Regional Expertise
Deep knowledge of the UAE and GCC retail landscape allows us to advise partners on the right products for the right markets.
Partner Success
We measure our success by the growth of our partners. Their shelf performance, customer satisfaction, and margins matter to us.
Compliance & Safety
Full HACCP, ISO, and UAE food safety compliance across our entire supply chain - protecting brands, retailers, and end consumers.